Reducing the price of fruit and vegetables increases intake

The cost of fruit and vegetables can be a large proportion of a weekly household budget. For many people, this prevents their purchase and therefore consumption. A recent study investigated the impact of reducing the price of fruit and vegetables on their purchase and intake.

The main findings from the study included:

  • 4.6 times more fruit and vegetable purchases
  • 2.5 times higher intake of fruit and vegetables

When the price of fruit and vegetables returned to normal, the purchase and intake of fruit and vegetables returned to a level that was observed prior to any discount.

This study involved overweight and obese subjects therefore these results may not be the same for normal weight individuals. More studies would need to be carried out to check this.

These findings highlight the need to consider a reduction in fruit and vegetable prices in order to promote changes in dietary intake.

For more information on fruit and vegetables, take a look at our fruit and vegetable infographics.

Posted: 18/09/2017 09:05:55 by Sarah Cassidy
Filed under: Fruit and Vegetables


 

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