Does increasing healthy food choices in a hospital shop impact profit and consumer acceptability?

A study published in the Journal of Public Health has found that increasing healthy food choices in a hospital shop did not negatively affect sales or customer satisfaction.

The intervention included increasing the number of healthier products on sale in the shop, reducing the portion size of unhealthy items, reducing the number of unhealthy items on sale, including healthier items in meal deals and positioning healthier items to make them more accessible. The intervention took place over a 2 month period.

Researchers found that total sales increased after the intervention and sales were not negatively affected by the introduction of healthier food choices. Customer acceptability was not negatively affected by the change. 

 

Posted: 25/04/2018 09:23:21 by Anne Parle
Filed under: Choice, Food, Sales


 

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