Marketing of foods high in fat, sugar and/or salt to children in Europe

The World Health Organisation (WHO) has released an evaluation of the implementation of recommendation for the marketing of foods and non-alcoholic beverages to children within the European Region.

The report published found that:

  • There has been limited success - only 54% of the 53 countries in the WHO European region having implemented strategies following the recommendations.
  • Many loopholes have been identified within the EU pledge to reduce the marketing of foods high in fat, sugar and/or salt (HFSS), with a lack of willingness from the EU to supplement the pledge with any legally binding provisions for enforcement. A major loophole is the definition of child being those under the age of 12 years old and the fact that children are exposed to advertisements during mixed audience which are not regulated as are not identified as children’s programmes.
  • Since the introduction of the recommendations children are exposed to an increased variety of media such as non-broadcast media. There has been a shift in advertising of HFSS foods to new unregulated media channels such as websites.

For more information on marketing foods and drinks to children take a look at MediaWise.

Posted: 17/10/2018 16:07:53 by Joanna Gallagher
Filed under: Advertising, Children, Fat, Salt, Sugar


 

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