Cereals still high in sugar

Following the 2012 Which? Breakfast Cereal Report which revealed worryingly high amounts of free sugars in 50 breakfast cereals, Action on Sugar has repeated the survey on the same 50 cereals and found that despite manufacturers claiming to be improving their cereals; some of the cereals with the highest levels had either increased the amount of sugar or remained the same. 

One 30g bowl of the cereals with the highest sugar content contained almost half of the draft 25g maximum adult daily intake of free sugars. This was the equivalent of  3 teaspoons of sugar or 7½ Cadbury Fingers! Some products have improved by lowering their sugars content. 

High fibre, lower sugar and salt cereals can still play a part in a healthy diet, and if you read the labels you can find healthier options available. Some good options include: Shredded Wheat Original (0.7g/100g sugars) (which ranked the healthiest cereal in 2012), Quaker Oats Oat So Simple Original (1.0g/100g sugars), both made with no added sugars, and Weetabix (4.4g/100g sugars). 

It is important for parents to be aware of hidden sugars, especially in breakfast cereals, which are contributing to  excess sugar intake - this in turn is adding to the obesity epidemic and to tooth decay.

Posted: 30/01/2015 09:50:27 by Laura Keaver


 

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