Marketing of sugary drinks

The Rudd Center for Food Policy and Obesity has released a report looking at the marketing of sugary drinks to children and adolescents in the United States.

Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising. The report, Sugary Drink FACTS 2014, highlights some progress regarding beverage marketing to young people, but also shows that companies still have a long way to go to improve their marketing practices and the nutritional quality of their products to support young people’s health.

 

Posted: 02/12/2014 11:30:54 by Laura Keaver


 

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