Local student gives a healthy breakfast the ‘big thumbs up’

Monday 20 January, 2014. A healthy breakfast when the sun comes up is starting the day with a big thumbs up!

adam doherty with his winning t-shirt

That’s the message from a Derry~Londonderry student today named overall winner in the 2013 "Boosting Breakfast" t-shirt slogan competition.

Adam Doherty of Belmont House Special School, Derry~Londonderry was selected from over 5,300 entries across 212 Primary Schools in Northern Ireland to win the competition, which was co-ordinated by safefood and the Public Health Agency.

The Belmont House Special School student has won his class an exciting trip to W5 and a cookery demonstration with celebrity chef and broadcaster Paula McIntyre.

The Northern Ireland wide competition – co-ordinated by safefood and the Public Health Agency - challenged Key Stage 2 pupils to come up with a slogan that ‘brings breakfast to life’.

The aim is to encourage children to start each day with a healthy breakfast and support the key themes of Eat, Taste and Grow’ – a free education resource developed by safefood and the Public Health Agency.

Fiona Gilligan, safefood’s Director of Marketing & Communications, said:

This year’s competition has been a tremendous success and we would like to congratulate all students for taking part and developing creative and inspiring slogans that reinforce the importance of eating a healthy breakfast.

“Adam’s entry of ‘A healthy breakfast when the sun comes up is starting the day with a big thumbs up!’ is an excellent slogan and deserving overall winner of the competition.

“It really captured everything that we were looking for in a message that brought to life how a healthy breakfast will give your body the energy it needs for the day.”

Judith Hanvey, the Regional Food in Schools Co-ordinator, jointly appointed by the PHA and the Department of Education said:

“Congratulations to Adam on winning the competition and also to all the participating pupils who put a lot of time and effort into their entries.

Schools make a big contribution to developing the knowledge and skills necessary for children to make healthier choices about food through all aspects of school life, including for example the taught curriculum, breakfast clubs, healthy snacks schemes and school meals.  Healthy eating habits which are adopted early by children will benefit them throughout their life to maintain a healthy weight and help prevent many serious health problems.”

Mrs Gallagher of Belmont House Special School, Derry~Londonderry, said: “The school is very proud of Adam winning the ‘Boosting Breakfast’ t-shirt slogan competition and we would like to thank safefood and the Public Health Agency for selecting his entry from thousands across Northern Ireland.

For more information on the ‘Boosting Breakfast’ Competition and to access Eat, Taste and Grow’ please visit: www.safefood.eu

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For more information please contact

Russell Lever

Tel: 028 9080 2000

Mob: 077 8828 8901

Email: rlever@asgireland.com