safefood welcomes the publication of new Broadcasting Bill

14 May, 2008 safefood welcomes the publication of the new Broadcasting Bill announced today by the Minister for Communications, Energy and Natural Resources, Eamon Ryan, and looks forward to the introduction of the proposed new codes to further restrict unhealthy food advertising to children.

Evidence in respect of the patterns of consumption of unhealthy food by children and teenagers, clearly shows, that there is an ever stronger need for action with regard to promoting healthy eating among children, using whatever means possible, including the limiting of advertising of unhealthy foods to children.

Dr. Cliodhna Foley Nolan, Director of Human Health and Nutrition, safefood said, “The time has come to restrict the advertising of unhealthy foods to children. The marketing of these foods to children is largely unrivalled in the broadcast media. This prevalence undermines public health initiatives designed to promote a healthy balanced diet among children.

safefood believes that the provisions in the current Children’s Advertising Code are too limited.

“Evidence from the Children’s Food Survey and the Teen Survey show that with regard to healthy eating, the current Children’s Advertising Code is simply and clearly not having a desired effect and further action is needed”, continued Dr. Foley-Nolan.

- ENDS -

For further information please contact

Niamh Burdett / Kate Fitzgerald, WHPR  or  Dermot Moriarty, safefood
Tel: 01 6690030                                        Tel: (086) 3811034 (Dermot)
(086) 608 6764 (Niamh)
(086) 3873083 (Kate)